Simulated Environment Concepts Issues First Shareholder Letter Update

Forwarding Transparency, Shareholder Letter Updates Intended to Further Company’s Effort in Building Shareholder Confidence and Value

MIAMI, FL–(Marketwire – 10/07/10) – Simulated Environment Concepts (Pinksheets:SMEVNews), the manufacturer and developer of medical, aesthetic and wellness equipment, has issued its first Shareholder Letter Update in an effort to promote transparency — intended to build shareholder confidence and value.

Dr. Ella Frenkel, Chairman and CEO of Simulated Environment Concepts (SE Concepts), Inc., said, “We build quality products for our customers. Likewise we’ve tasked ourselves with building a quality company for our shareholders. Transparency and strong communication are essential tools for value building. We intend to afford our shareholders the luxury of both.”

SE Concepts, maker of the medical wellness equipment, Spa Capsule, has made many strides within the past year. Tapping professional development consultants, enhancing its business model, securing several lucrative international distribution opportunities, increasing revenues, securing capital and achieving “current” status are just a few of the activities this company has set out to accomplish — doing so. The Shareholder Letter Updates will simply act as an additional informational source for current and prospective shareholders to learn more about the company’s progress.

Dr. Ella Frenkel concluded, “Press Releases are informative. However, sometimes shareholders need to know that the folks in management are ‘real’ people and do in fact care about the voice and concerns of our supporters. We pledge to do everything that we can realistically afford to do in order to speak with our shareholders on an ongoing basis.”

Management plans on offering Shareholder Letter Updates regularly along with video addresses by the CEO, shareholder conference calls and end of year shareholder reports.

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