Simulated Environment Concepts to Present at Key International Hotel and Restaurant Conference

French Distribution Partners Will Exhibit SpaCapsule at Equip’Hôtel – Foremost Exhibition to Global Hospitality Industry

MIAMI–(BUSINESS WIRE)– Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment announced today that the company, with the support of French distributor Zen & O, will demonstrate their flagship product SpaCapsule at the Equip’Hôtel – internationally renowned hospitality event.

 This year’s event, which will mark the show’s 50th Anniversary, will be held at the International Rendezvous in Paris, France, November 14 – 18, 2010.

 “This event should expand the growing interest in our health and wellness products shown by the global hospitality industry,” stated Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule.

 Recent installations into prominent hotels, such as Holland’s Scandic Sanadome Hotel (secured by Netherlands distributor Spa Lifestyle Group), evidences the hospitality industry’s attention to SE Concepts’ flagship product.

 “In October, we demonstrated our medicinal and therapeutic appeal at Salon Rééducca – presenting to over 200 physiotherapist and securing sales. Next week we will demonstrate our leisure appeal to thousands of hospitality professionals – igniting a world of possibilities,” Dr. Spivak concluded.

 Zen & O, with whom SE Concepts maintains a four-year, multi-million dollar manufacturing agreement, will present SpaCapsule’s H2O Body System, at Equip’Hôtel.

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