SpaCapsule Outperforms at International Hospitality Exhibition

Simulated Environment Concepts Global Brand Recognition Seen Increasing Throughout Europe

MIAMI–(BUSINESS WIRE)– Simulated Environment Concepts (PINK SHEETS: SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, today announced the results of Zen & O’s SpaCapsule presentation at the Internationally renowned Equip’Hôtel hospitality exhibition in Paris. “SpaCapsule was the most popular product in the health and wellness section of the event, with several hundred people trying and raving about their experiences inside the SpaCapsule,” stated Stéphane Tournier, Director of Zen & O Distribution. “We had several large international hotel and spa owners requesting additional information to potentially place orders come the first fiscal quarters of 2011.”

Zen & O is among the international distributors with multi-year – multi-million dollar agreements, outpacing the year’s projections – nearly doubling its order requirement for 2010; aggressively increasing global recognition of the SpaCapsule.

The event, which lasted five days for nearly nine hours a day, attracted individuals from all over the world. “We received significant interest from European professionals, specifically business owners from France, England, Poland, Sweden, Germany and Morocco; all who plan to incorporate SpaCapsule into their respective places of business,” continued Tournier. The event was staffed with two Physiotherapists and five Massage Professionals discussing the numerous health benefits of the SpaCapsule.

“We are very pleased with the results of this exhibition,” stated Dr. Ella Frenkel, President & CEO of Simulated Environment Concepts, Inc. (SE Concepts). “Over the past 10 years, our business has grown steadily. However, it is our international business model that has evolved significantly within the past 18 months. The success of this exhibition further reconfirms our rising global brand recognition.”

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