Simulated Environment Concepts Enthusiastic About 2011; Plans for Transparency, Additional Contracts, Increased Sales

MIAMI–(BUSINESS WIRE)– Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, strategically plans for 2011 with New Year sales and distribution agreements already in the pipeline.

The company is currently working on fulfilling its first run of 2011 pre-orders for its Demark Distributor and is preparing for full production of its French distributor’s first quarter projected sales. Management has stated the company is also engaged in talks with Canadian and Italian distributors as well as a second dealer in Demark.

“We have some exciting things planned for this upcoming 2011, coincidentally our 11th year in business,” stated Dr. Ella Frenkel, President & CEO of Simulated Environment Concepts, Inc. (SE Concepts). “With the influx of orders we have received, the value of our international manufacturing and distribution contracts, further penetration into the medical markets, and the franchise opportunities being presented to us, we’d be remiss not to act accordingly and give our full attention to the efforts of creating and sustaining shareholder value.”

Included on the company’s agenda for the New Year is to provide greater transparency. Management contends the company is likely significantly undervalued just based on its distribution agreements alone – currently valued at an estimated $15,000,000. As a result, SE Concepts is in the process of retaining a research firm to conduct and prepare independent research reports which should demonstrate the company’s perceived value to the marketplace. The company has also managed its current reporting status for the past year in preparation to make the transition to a fully-reporting company in 2011. The company will also offer its first public engagement with shareholders either by a shareholder conference call or audio/video address. “We feel full transparency is key to building shareholder confidence,” concluded Dr. Frenkel.

The company is also scheduled to attend its first convention of the New Year; supporting the expansion of its Middle East markets. “Our Dubai distribution team will be presenting at the Arab Health Dubai International Convention in January,” stated Dr. Ilya Spivak, Marketing Director and Co-Inventor of the SpaCapsule. “We are preparing a customized unit specifically for the show, to further our market penetration into the Middle East and abroad.” The Arab Health 2011 Show is the World’s largest healthcare exhibit with over 2,700 exhibitors from 60 countries.

“With all of our strategic planning, the success of our International Distribution Arms and ongoing sales, we’re expecting to fulfill our current 2011 contracts prior to the fourth quarter as domestic and international demand for SpaCapsule continues to grow,” concluded Dr. Spivak.

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