SpaCapsule to See Holiday Season Sales On-Line As Hammacher-Schlemmer and FrontGate Featured Product

Simulated Environment Concepts Expects On-line Sales to Close out the Year with Holiday Season Orders For Leisure Gifts

MIAMI–(BUSINESS WIRE)– Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, announced today that the Company’s flagship SpaCapsule has been inducted into the prestigious Hammacher-Schlemmer and FrontGate publications as increased interest continues to emerge during the holiday season. “We are very excited to have SpaCapsule included in such prestigious publications at a time when the holiday season is approaching and personal interest in the machine is on a rise,” stated Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule. “We have seen a steady increase in orders over the past several weeks following our Equip’Hôtel presentation and the incredible results offered by the Dermscan study regarding the weight loss and anti-cellulite benefits of SpaCapsule.”

Hammacher-Schlemmer has been an industry leader for 162 years, offering only the finest products into their selective gallery. “We were not at all surprised when the folks at Hammacher contacted us asking for permission to sell our product,” continued Dr. Spivak. “Although we’ve been distributing SpaCapsule primarily to medical offices, gyms, and spas, there is also a large personal marketplace for those affluent individuals seeking luxury at its finest.”

SE Concepts is eagerly awaiting the start of 2011. With plans for increased transparency, franchise opportunities and new distribution agreements – complimenting current international agreements valued at an estimated $15,000,000 – as well as completing 2011 pre-orders for Denmark and French distributors, management believes the first half of 2011 will prove prosperous.

Dr. Spivak concluded, “We’ve reached a very exciting time in the company’s 10 year history as SpaCapsule continues to gain global brand recognition. We intend to work tirelessly to continue supporting the company’s growth and brand’s global acceptance and shareholder value throughout the world.”

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