Simulated Environment Concepts Opens 2011 with the Greatest January in the History of the Company

MIAMI–(BUSINESS WIRE)– Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, announced today that sales of SpaCapsule have surged, making January the busiest month since the company’s inception. “We are in the process of preparing to ship nearly 20 units, and it’s only the second week in January,” stated Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule. “Orders continue to come in from our international distribution arms, as the baby-boomers are shifting focus to weight loss, anti-aging, seeking a healthier lifestyle, and aesthetically pleasing results.”

These 20 units put the company on track for what may prove to be the most profitable quarter the company has seen to date. Typically commanding a retail price upwards of $30k a unit, these units represent between $400,000 to $600,000 in potential revenues for January alone, thus greatly exceeding the first quarter expectations. “These units represent our distributor’s activities in the United Kingdom, France, Denmark and even our backyard right here in Florida,” stated Dr. Ella Frenkel, President & CEO of Simulated Environment Concepts, Inc. “We also have shipments enroute to Canada, Qatar, and Dubai, in time for our participation at the Arab Health Dubai International Convention.” The Company is expecting further sales at the Dubai Convention and Les Thermales 2011Exhibition in Paris, France.

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