SE Concepts Makes Major Change to Compensation Model

SpaCapsule manufacturer to significantly reduce rate of corporate dilution by compensating service providers in cash and Preferred Stock – No more common shares

MIAMI, May 3, 2011 /PRNewswire/ — Simulated Environment Concepts (SMEV.PK), a manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, today announced that it has instituted a new payment protocol for compensating the company’s service providers in an effort to dramatically reduce the use of Common Shares as a means of payment.

Dr. Ella Frenkel, President and CEO of Simulated Environment Concepts (SE Concepts), stated, “As with any public company, especially small caps, there is a cost associated with acquiring the services of consultants to assist the company with developing and implementing its business plan. This is especially true where we are educating prospective investors through IR/PR marketing services. Though the overall cost of consultants can be rather expensive, we believe it should not drain the company’s resources or be detrimental to our investors.”

SE Concepts intends to, in most instances, utilize preferred shares to compensate all of its service providers, particularly its IR/PR professionals, where cash is limited; largely eliminating the use of common stock. The company believes this action will reduce the expense associated with issuing common stock and keep the Issued and Outstanding average rate of increase substantially lower while encouraging all service providers to take a long term position with the company.

Following an example set by the company’s Lead Consultant, nearly all of the groups engaged by SE Concepts for various awareness and business consulting services have agreed to a preferred share payment method. With an expectation of increased corporate activity as the company prepares to complete its audit, increase distributorships, establish preferred vendor and co-branding relationships and leverage the weight loss and anti-cellulite markets, business and awareness consultants seem to have made a gesture of confidence in accepting the preferred stock payment.

“I’m confident this adjustment will work in favor of building greater shareholder value and strengthening the confidence in our company,” Dr. Frenkel concluded.


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