SpaCapsule Manufacturer Delivers First Order to Elements Diet and Fitness Under Preferred Vendor Agreement

Women’s Fitness Franchise Solidify Relationship with First Orders Fulfilled — Expanding Reach Into Fitness Markets

MIAMI, June 24, 2011 /PRNewswire/ — Simulated Environment Concepts (SMEV.PK), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the Company has made the first delivery of the SpaCapsule to Elements Diet and Fitness (Elements), a women’s health and fitness center, in accordance with the co-branding preferred vendor’s agreement executed between the two companies earlier this year.  With the SpaCapsule having now become the massage and slimming equipment of choice for the franchise, management expects to see an almost immediate increase in short term sales by fulfilling anticipated oncoming orders from the growing women’s health club and weight loss center.

Dr. Ilya Spivak stated, “Other women’s fitness franchises I’m sure have now taken notice of the SpaCapsule.  Why?  Because the undisputable weight loss and cellulite reduction benefits the SpaCapsule offers, may quite possibly and ultimately, translate into a major competitive equalizer for a smaller but quickly growing woman’s health and fitness franchise such as Elements Diet and Fitness.  It would not be surprising to see a regional women’s only gyms such as Lucille Roberts, or even an international women fitness franchise such as Curves, add the SpaCapsule to their fitness regimens.”

With locations around the country as well as Mexico and Canada, the preferred vendor agreement entitles Elements Diet and Fitness to place SpaCapsule units in each of their existing centers as well as all future locations.  Management suggests that with the added ability to upsell services, Elements can now create an additional revenue stream for franchisees and offer added benefits to customers.

As SpaCapsule sales interest climb, Simulated Environment Concepts anticipates being able to significantly capitalize on its aesthetic medical device’s weight loss and cellulite reduction attributes to continue securing vendor agreements globally.  SE Concepts has already proven interest within the fitness center arena with sales to Lady Fitness-France, BodySmart-Ireland and Elements Diet and Fitness-USA, just to name a few.

Dr. Spivak concluded, “The Fitness Franchise market overall is comprised of tens of thousands of gyms and fitness centers worldwide.  If the question is, ‘can we penetrate the fitness franchise market?’ The answer is, ‘Absolutely, we’ve already begun!”

About Elements

Elements™ is a premium fitness and living brand for women. The company offers membership based fitness and weight loss services throughout a network of upscale, boutique style health clubs. elements for women™ differs from other health club providers in its “balanced lifestyle” approach to a healthy lifestyle, which includes the following components: body, beauty, and mind.

The company maintains proprietary design and brand trademarks, as well as proprietary operating, marketing, and software systems. These proprietary systems are available under a geography-based license agreement to qualified investors. The company also owns and operates fitness facilities throughout the United States under the name “elements diet and fitness.” In addition, the company maintains several important digital platforms, including an online “web club” (www.joinelements.com), full-scale online monthly magazine, elements living  (www.elementsliving.tv), online consumer guides, central owners intranet, and digital club support platforms. elements for women™ was founded in 2004 and maintains its corporate offices in Miami’s uber-chic South Beach.

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