Simulated Environment Concepts to Push Major Branding Initiative — T.V., Films, Music

MIAMI, July 20, 2011 (GLOBE NEWSWIRE) — Simulated Environment Concepts (Pink Sheets:SMEVNews), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced that the Company has begun planning for a major branding initiative to more aggressively market, promote and sell its flagship product, SpaCapsule, within the U.S. domestic markets.

“Our International market is continuously growing due to the distributorships we’ve successfully been able to develop and will continue to develop,” stated Allen Licht, Chief Operating Officer of Simulated Environment Concepts (SE Concepts). “However, with increasing interest domestically coming from physical therapy facilities, corporations offering ‘wellness’ centers and break rooms to employees, retailers, weight loss and fitness franchises, we want to do everything possible to assist our customers in educating users and driving traffic to their locations.”

Management indicates one area where the company’s new initiative will become most evident is in the form of product placement and celebrity endorsement. The company anticipates making a few major appearances on television, featured films, and music videos throughout the next year.

Mr. Licht concluded, “Given our schedule for certain ‘media rich’ year-end events, we expect everything to soon be in place to begin one of the most aggressive media pushes this company has yet to see.”

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