Simulated Environment Concepts to Initiate a Plan Reducing Authorized Shares

MIAMI, July 21, 2011 (GLOBE NEWSWIRE) — Simulated Environment Concepts (Pink Sheets:SMEVNews), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the company will seek to reduce its Authorized Shares by the month’s end.

Dr. Ella Frenkel, President, CEO and Co-Founder of Simulated Environment Concepts (SE Concepts) stated, “I am a vested shareholder just as many of our investors. Where there is market dilution, I hear about it from our shareholders. When there is a decrease in share value, it affects me personally as well, and where necessary action must be taken to override current perception, I will take the appropriate measures as circumstance permits and do so to the best of my ability. In this instance, we are responding to our shareholders and we are beginning to initiate a multiphase plan to reduce the current Authorized Share amount.”

Along with other items — such as the audit — reducing the authorized shares was one of the tasks to be addressed during the last shareholder conference call. Management indicates that while the intent is to bring the authorized share amount to the low 10 digits, this will have to be accomplished in phases. The reduction in Authorized Shares is yet another management promise coming to fruition.

Allen Licht, Chief Operating Officer of Simulated Environment Concepts (SE Concepts) stated, “As we are working through the data for the audit, we’ve been able to identify several reasonable methods of protecting company’s interest while also further securing the interest of fellow investors and shareholders. As we’re able to put those protections into place, we can continue reducing the authorized shares responsibly, one step at a time.”

People close to the company suggest that while the first reduction phase may drop the current authorized down from double digits to the high single digits, the anticipated second phase, which is likely to occur after the audit’s completion, could further reduce the Authorized Shares amount; perhaps considerably lower. There is also anticipation that if the company is successful in securing a significant investment from current suitors, not only will the company further reduce authorized shares, but it will also take measures to greatly strengthen corporate structure and prepare itself to acquire other similar business and/or patents.

Dr. Frenkel said that it was likely she’ll, “Make a personal concession to have the initial phase work.” This would seem to suggest that not only will the authorized shares be decreased, but Dr. Frenkel herself may reduce her own personal equity during this structuring as well.

Dr. Frenkel concluded, “While we cannot always satisfy every request of each individual shareholder, we do listen, and we encourage our fellow shareholders to be in communication with us through email, Facebook, Twitter and of course our corporate blog. We have one goal and that is to build a strong and profitable company. We will do this by producing and selling globally successful products like the SpaCapsule and consciously making decisions that we hope will continue to positively impact and strengthen shareholder value.”


Simulated Environment Concepts to Push Major Branding Initiative — T.V., Films, Music

MIAMI, July 20, 2011 (GLOBE NEWSWIRE) — Simulated Environment Concepts (Pink Sheets:SMEVNews), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced that the Company has begun planning for a major branding initiative to more aggressively market, promote and sell its flagship product, SpaCapsule, within the U.S. domestic markets.

“Our International market is continuously growing due to the distributorships we’ve successfully been able to develop and will continue to develop,” stated Allen Licht, Chief Operating Officer of Simulated Environment Concepts (SE Concepts). “However, with increasing interest domestically coming from physical therapy facilities, corporations offering ‘wellness’ centers and break rooms to employees, retailers, weight loss and fitness franchises, we want to do everything possible to assist our customers in educating users and driving traffic to their locations.”

Management indicates one area where the company’s new initiative will become most evident is in the form of product placement and celebrity endorsement. The company anticipates making a few major appearances on television, featured films, and music videos throughout the next year.

Mr. Licht concluded, “Given our schedule for certain ‘media rich’ year-end events, we expect everything to soon be in place to begin one of the most aggressive media pushes this company has yet to see.”

SpaCapsule Now Used in Neuroxcel’s C.A.S.T. Program to Aid in Spinal Cord Injury and Stroke Rehabilitation

Medical Industry Continues to Embrace Simulated Environment Concepts’ Technology

MIAMI, July 12, 2011 /PRNewswire/ — Simulated Environment Concepts (Pink Sheets:SMEV.pkNews), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that its flagship product, the SpaCapsule, has been incorporated into Neuroxcel’s Comprehensive Activity-Based Strength Training program (C.A. S.T.) to assist with the rehabilitation of patients who have experienced Spinal Cord Injury (SCI), Strokes or other neurological disorders.

Dr. Ella Frenkel, President, CEO and Co-Founder of Simulated Environment Concepts (SE Concepts) stated, “This is just another testament to the dynamic properties of the SpaCapsule and the spectacular growth potential of our company.   For our technology to prove invaluable in such a tedious and sensitive therapy, speaks volume to the dedication our team has committed to the development of this product; ultimately for the overall health and well being of others.”

SE Concepts covered the particulars of this announcement yesterday in the late afternoon on its corporate blog (   This announcement furthers management’s contention [in prior release] that they had seen a trending surge in the medical use of the SpaCapsule globally as more physicians and health professionals seem interested in incorporating the equipment into rehabilitation and other physical therapy practices.  Neuroxcel, a unique state-of-the-art strength training facility offering various levels of specialized neuro-recovery therapy to patients suffering from various forms of spinal cord injury, utilizes robotic gait strengthening, repetitive treadmill stepping, weight bearing, and among other things, the SpaCapsule – as part of the C.A.S.T. program.

Dr. Ilya Spivak, Marketing Director and Co-Founder of SE Concepts stated, “The continued embrace from the medical community further substantiates that a portion of our ultimate value will likely come from our being partially identified as a healthcare stock.   These types of companies are generally considered recession proof.  Which if we fell into this category, it could partly be the reason we’ve been in continued operation for over 10 years.  However, regardless of sector, there is no doubt in my mind that wherever in the world there is a person who has pain, wishes to lose weight or simply wants to relax, the SpaCapsule will soon be available at a location near them.”

The Medical Appliances & Equipment Industry (a segment of the healthcare industry), under which SE Concepts could be categorized, currently has a market cap of over $900 billion.   Yet, with all of the vertical markets the SpaCapsule enjoys (Physical Therapy, Weight Loss, Fitness, Massage Therapy Franchises, Corporate Relaxation, etc.), the potential of its sector classification would seem to be but a small part of SE Concepts’ bigger story.

Simulated Environment Concepts’ Research Report to be Released – Domestic Sales Force Established

Analyst Finalize Research Report for Week’s Release while SpaCapsule Manufacturer Sees Value Opportunity in Building Domestic Sales Force

MIAMI, July 5, 2011 /PRNewswire/ — Simulated Environment Concepts (SMEV.PK), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the Company expects an analyst research report to be released within the next five business days.

Allen Licht, Chief Operating Officer of Simulated Environment Concepts (SE Concepts) stated, “We received word from Grass Roots Research that an analytical reporting on our company will likely be available for release within the week.   While we aspire to be on the ‘watch list’ of many financial analysts, this first report is the advent of serious analytical assessment of our great company as the completion of the SMEV audit is clearly eminent.  This report is just the first of many I’m sure, yet, it shall nonetheless prove very valuable to our current and prospective shareholders.”

Management believes this research report will not only provide additional transparency, but foreshadow what tremendous value the next two quarters may hold for SE Concepts; particularly after completion of the audit and anticipated up-listing.  Combine this with management’s reports of continuous sales increase and ongoing market expansion, growth opportunities may be endless.  This [growth opportunities] may certainly be reflected in the company’s decision to re-establish its domestic sales force.

Dr. Ilya Spivak, Marketing Director and Co-Founder of SE Concepts stated, “Initially, at the behest of our lead consultant, we focused our attention toward distributorships within the international market as a means to stabilize revenues and thwart the U.S. recession.  The unexpected growth fueled by this decision has not only opened us up to new sales opportunities globally but has rekindled domestic demand quite considerably.   Luckily, this domestic demand comes during a time where financing options for U.S. vendors and other interested domestic purchasers of the SpaCapsule, is becoming readily available once again as the economy strengthens.”

The company plans to immediately begin a cost effective domestic sales program employing completely independent sales associates.   Management indicates this method controls cost and will encourage sales reps to procure hefty purchase orders – possibly securing sales to big corporations such as Google, fitness franchises like Bally Fitness and professional athletic leagues such as the NHL.

Mr. Licht concluded, “As we reduce production cost, domestic sales of the SpaCapsule will help to substantially increase profitability.  With approximately 900 units contracted for purchase through our international distributorships, we are confident we can surpass that same twenty-seven million dollar revenue potential from international sales, domestically, within the next twenty-four months.”

With recent U.S. sales to announce, the company seems to be well on its way.

Just A Few Action Steps Remaining – Audit Update

Friends & Fellow Shareholders,

We believe we have entered into what should be the final phase of the audit. We also expect that much of the difficult items in prepping the audit may be done with.

For all of you who have never prepared and/or paid for an audit, this is a serious and expensive endeavor.  However, we are certainly more knowledgeable now about the public auditing process then when we initially offered a completion date timeline.  It goes without saying, while there is still a lot to learn and do, we are growing more comfortable with the hurdles that have to be jumped in order to complete this task.

Based on all of the new information in front of us, while the date timeline is now certainly pushed back, we feel much more comfortable in suggesting that barring the unforeseen, our audit can be completed either by the end of this third quarter or inside of October.

This is certainly not a date timeline we ourselves expected; nor is the mounting expense something we enjoy.  However, this is what needs to be done for greater shareholder value and investor confidence, and we are absolutely committed to seeing the task completed as best as humanly possible.

We are looking to make a transition on to the OTCQB asap.  So it goes without saying, we are certainly excited about completing this audit, up-listing and becoming the half a billion dollar (at the very least!!) company we believe we’re on the verge of becoming.

In the meantime, to make this all a reality, we’ll continue working for you all, selling more capsules, inking more deals, and opening up more markets; all things to discuss next week.

Have a great weekend!

SpaCapsule Manufacturer Delivers First Order to Elements Diet and Fitness Under Preferred Vendor Agreement

Women’s Fitness Franchise Solidify Relationship with First Orders Fulfilled — Expanding Reach Into Fitness Markets

MIAMI, June 24, 2011 /PRNewswire/ — Simulated Environment Concepts (SMEV.PK), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the Company has made the first delivery of the SpaCapsule to Elements Diet and Fitness (Elements), a women’s health and fitness center, in accordance with the co-branding preferred vendor’s agreement executed between the two companies earlier this year.  With the SpaCapsule having now become the massage and slimming equipment of choice for the franchise, management expects to see an almost immediate increase in short term sales by fulfilling anticipated oncoming orders from the growing women’s health club and weight loss center.

Dr. Ilya Spivak stated, “Other women’s fitness franchises I’m sure have now taken notice of the SpaCapsule.  Why?  Because the undisputable weight loss and cellulite reduction benefits the SpaCapsule offers, may quite possibly and ultimately, translate into a major competitive equalizer for a smaller but quickly growing woman’s health and fitness franchise such as Elements Diet and Fitness.  It would not be surprising to see a regional women’s only gyms such as Lucille Roberts, or even an international women fitness franchise such as Curves, add the SpaCapsule to their fitness regimens.”

With locations around the country as well as Mexico and Canada, the preferred vendor agreement entitles Elements Diet and Fitness to place SpaCapsule units in each of their existing centers as well as all future locations.  Management suggests that with the added ability to upsell services, Elements can now create an additional revenue stream for franchisees and offer added benefits to customers.

As SpaCapsule sales interest climb, Simulated Environment Concepts anticipates being able to significantly capitalize on its aesthetic medical device’s weight loss and cellulite reduction attributes to continue securing vendor agreements globally.  SE Concepts has already proven interest within the fitness center arena with sales to Lady Fitness-France, BodySmart-Ireland and Elements Diet and Fitness-USA, just to name a few.

Dr. Spivak concluded, “The Fitness Franchise market overall is comprised of tens of thousands of gyms and fitness centers worldwide.  If the question is, ‘can we penetrate the fitness franchise market?’ The answer is, ‘Absolutely, we’ve already begun!”

About Elements

Elements™ is a premium fitness and living brand for women. The company offers membership based fitness and weight loss services throughout a network of upscale, boutique style health clubs. elements for women™ differs from other health club providers in its “balanced lifestyle” approach to a healthy lifestyle, which includes the following components: body, beauty, and mind.

The company maintains proprietary design and brand trademarks, as well as proprietary operating, marketing, and software systems. These proprietary systems are available under a geography-based license agreement to qualified investors. The company also owns and operates fitness facilities throughout the United States under the name “elements diet and fitness.” In addition, the company maintains several important digital platforms, including an online “web club” (, full-scale online monthly magazine, elements living  (, online consumer guides, central owners intranet, and digital club support platforms. elements for women™ was founded in 2004 and maintains its corporate offices in Miami’s uber-chic South Beach.

Simulated Environment Concepts’ SpaCapsule Wins Interest at National Eagles and Angels Association New York Meeting

MIAMI, June 22, 2011 /PRNewswire/ — Simulated Environment Concepts (Pink Sheets:SMEV.pkNews), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced that the company’s presentation of the SpaCapsule, at the National Eagles and Angels Association’s (NEAA) New York City Chapter meeting, this past Tuesday, June 21, 2011, at the prestigiously renowned Oak Room (Plaza Hotel) was well received by attendees.

Allen Licht, Chief Operating Officer of Simulated Environment Concepts, Inc. (SE Concepts), stated, “In all of our years of operation, yesterday, we came away with the understanding that the possibility of receiving the type of capital infusion, in the amount we seek, is possibly in immediate view.”

People close to the company, attending the NEAA meeting, indicated that close to one billion dollars of investment capital applauded for the company’s SpaCapsule, simply after seeing a video promo piece.  “Quite honestly, it caught me off guard – throwing me off my presentation a bit – as I’d never expect an applause before my having yet said a word,” stated Mr. Licht.

Between networking with well heeled financial and political heavy weights on Monday at The Grand Havana Room and lunching with a sea of capital on Tuesday, the NEAA has certainly afforded SE Concepts’ SpaCapsule a variety of opportunities amongst a capable and very interested group.   Independent discussions covered everything from nationally known preferred vendor relationships, to franchising possibilities, to prospective capital resources, and additional distribution outlets.   With chapters all over the country and the NEAA rapidly growing under the guide of its chairman, there may be no shortage of opportunity for SE Concepts.

Mr. Licht concluded, “This is just the beginning.  We intend to be involved with other chapter meetings when requested as we certainly see a future with the NEAA and its leadership; a host of new doors have now been opened.   The investment community seems more eager now as they’re coming to recognize the broad reach of the SpaCapsule; the near $20M revenue dollars generated by the company since inception, and the exiting plausibility of SE Concepts seeing upward of $60M dollars within 36 months of full investment.  Our time is here.”

About National Eagles and Angels Association (NEAA)

The NEAA is a national alliance of institutional and individual high net worth investors as well as family offices who seek to effect economic change by supporting the entrepreneurial growth and development of micro- and small cap companies.  With Chapters in New York, Miami, Dallas and Houston, NEAA members harness and organize the collective capital of affluent savvy investors to nurture those companies seemingly capable of excelling in today’s economy; ultimately becoming recognizable leaders in the world marketplace.