Good Times..

As previously stated and announced, it’s been a heck of a week for SE Concepts and the SpaCapsule!

To recap, we spent three very exciting days this week in New York City meeting with some well-heeled financial and political individuals who have indicated, so it seems, rather serious interest in our company.   The highlight… our presenting to the affluent membership of the National Eagles and Angels Association NYC chapter at a delicious luncheon in The Oak Room, of The Plaza Hotel!!  This organization, chaired by Mr. George Jarkesy of John Thomas Capital Management Group, LLC allowed SE Concepts to stand up in front of an exclusive investment crowd representing upwards of a billion dollars in investment capital.   What a feeling!

We presented alongside just two other companies.   This means that unlike with those other type of financial conventions where there are a hundred presenters and a couple of hundred more questionable investors, the NEAA kept the attention very focused and the capital interest very real.    Both of the other presenting companies operated under some aspect of healthcare industry, and in fact, we believe one of the contributing factors to our being invited by the NEAA was that they probably recognized many characteristics of the SpaCapsule as being an aesthetic medical product, which would make Simulated Environment Concepts a valid competitor within the Medical Appliance & Equipment Industry – a segment of the Healthcare Sector boasting a market cap of over $900 Billion Dollars.   Widely thought to be a “Defensive Sector” [Healthcare], we believe SE Concepts was identified as having a place within this sector, suggesting that SE Concepts and the SpaCapsule likely have long term investment viability.

The presentation went very well.  In fact, the opening video clip actually brought a room full of applause before Allen Licht, COO of SE Concepts even had a chance to speak!  There was a good flow of intelligent questions asked, all of which, from our perspective, were answered to the satisfaction of the attendees.   Following the luncheon we had some very positive conversations with many of the investment/merchant bankers and other investment groups in attendance, and then it was off to Copia NYC to attend a cocktail party co-sponsored by SE Concepts where we enjoyed delicious hor d’oeuvre and incredible soup from NYC’s own Soup Man!

The evening was great and we continued to meet, greet, mingle and talk about our favorite topic… the SpaCapsule of course!!  Throughout the evening we made several significant contacts, including a few of whom indicated a willingness to assist SE Concepts in gaining inroads to major fitness franchises across the country.

Good times indeed!!

Now, as we write this we are back in Miami continuing to build, sell and deliver the SpaCapsule to nearly 40 countries around the globe.  As a matter of fact, we recently delivered and installed SpaCapsules for the first order of our preferred vendor agreement with Elements Diet and Fitness (women’s health and fitness center franchise).  This market [Fitness Franchise] has well over 30,000 gyms and fitness centers globally and we’ve already begun to crack this open.  Sky’s the limit on this one.

Looking back at the week’s events, if we had to name the biggest takeaway it would be that the investment community is really beginning to like us.   We only say “beginning,” not because they didn’t like us before, but rather because they just didn’t know that we as a company were out there… not the BIG SMART money at least.  However, now they are beginning to learn about who we are, what we do and the incredible potential we possess for explosive growth.  They are now beginning to clearly see:

  • We are an 11 year old company
  • Generated a near $20,000,000 in revenue since inception
  • Possess global distribution agreements for approximately 900 capsules; estimated at approximately $27,000,000 of immediate possible revenue
  • Have a broad but extremely viable target markets (Health & Fitness, Medical & Healthcare, Massage Therapy, Travel & Hospitality, Corporate Centers (such as Google), Religious and Cultural, Affluent Residences)
  • Possess scientific evidence of SpaCapsule’s ability to induce significant weight loss, cellulite reduction and skin toning
  • Potential to see upward of $60,000,000 within 36 months of full investment

Investors seem to like our story, like our company and LOVE our product.  They recognize there is a significant opportunity, and it would seem that we are now officially on the Big Banking radar.

As a result, there has been strong indication that over the next few weeks, we can expect to be visited by several interested investment parties, right here in Miami Florida at our manufacturing facility.   Now this is VERY exciting.  We will have the opportunity to provide prospective investors insight into the day to day operations of the company; certainly demonstrating the strength of the SpaCapsule and the value add that SE Concepts can bring to an investment portfolio.

Stay tuned, we will provide more updates as we get them!  Also, go to to listen to a great interview with Allen Licht, COO of SE Concepts where he talks about the event and what it means to the company!


SpaCapsule Manufacturer Delivers First Order to Elements Diet and Fitness Under Preferred Vendor Agreement

Women’s Fitness Franchise Solidify Relationship with First Orders Fulfilled — Expanding Reach Into Fitness Markets

MIAMI, June 24, 2011 /PRNewswire/ — Simulated Environment Concepts (SMEV.PK), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the Company has made the first delivery of the SpaCapsule to Elements Diet and Fitness (Elements), a women’s health and fitness center, in accordance with the co-branding preferred vendor’s agreement executed between the two companies earlier this year.  With the SpaCapsule having now become the massage and slimming equipment of choice for the franchise, management expects to see an almost immediate increase in short term sales by fulfilling anticipated oncoming orders from the growing women’s health club and weight loss center.

Dr. Ilya Spivak stated, “Other women’s fitness franchises I’m sure have now taken notice of the SpaCapsule.  Why?  Because the undisputable weight loss and cellulite reduction benefits the SpaCapsule offers, may quite possibly and ultimately, translate into a major competitive equalizer for a smaller but quickly growing woman’s health and fitness franchise such as Elements Diet and Fitness.  It would not be surprising to see a regional women’s only gyms such as Lucille Roberts, or even an international women fitness franchise such as Curves, add the SpaCapsule to their fitness regimens.”

With locations around the country as well as Mexico and Canada, the preferred vendor agreement entitles Elements Diet and Fitness to place SpaCapsule units in each of their existing centers as well as all future locations.  Management suggests that with the added ability to upsell services, Elements can now create an additional revenue stream for franchisees and offer added benefits to customers.

As SpaCapsule sales interest climb, Simulated Environment Concepts anticipates being able to significantly capitalize on its aesthetic medical device’s weight loss and cellulite reduction attributes to continue securing vendor agreements globally.  SE Concepts has already proven interest within the fitness center arena with sales to Lady Fitness-France, BodySmart-Ireland and Elements Diet and Fitness-USA, just to name a few.

Dr. Spivak concluded, “The Fitness Franchise market overall is comprised of tens of thousands of gyms and fitness centers worldwide.  If the question is, ‘can we penetrate the fitness franchise market?’ The answer is, ‘Absolutely, we’ve already begun!”

About Elements

Elements™ is a premium fitness and living brand for women. The company offers membership based fitness and weight loss services throughout a network of upscale, boutique style health clubs. elements for women™ differs from other health club providers in its “balanced lifestyle” approach to a healthy lifestyle, which includes the following components: body, beauty, and mind.

The company maintains proprietary design and brand trademarks, as well as proprietary operating, marketing, and software systems. These proprietary systems are available under a geography-based license agreement to qualified investors. The company also owns and operates fitness facilities throughout the United States under the name “elements diet and fitness.” In addition, the company maintains several important digital platforms, including an online “web club” (, full-scale online monthly magazine, elements living  (, online consumer guides, central owners intranet, and digital club support platforms. elements for women™ was founded in 2004 and maintains its corporate offices in Miami’s uber-chic South Beach.

Simulated Environment Concepts’ SpaCapsule Wins Interest at National Eagles and Angels Association New York Meeting

MIAMI, June 22, 2011 /PRNewswire/ — Simulated Environment Concepts (Pink Sheets:SMEV.pkNews), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced that the company’s presentation of the SpaCapsule, at the National Eagles and Angels Association’s (NEAA) New York City Chapter meeting, this past Tuesday, June 21, 2011, at the prestigiously renowned Oak Room (Plaza Hotel) was well received by attendees.

Allen Licht, Chief Operating Officer of Simulated Environment Concepts, Inc. (SE Concepts), stated, “In all of our years of operation, yesterday, we came away with the understanding that the possibility of receiving the type of capital infusion, in the amount we seek, is possibly in immediate view.”

People close to the company, attending the NEAA meeting, indicated that close to one billion dollars of investment capital applauded for the company’s SpaCapsule, simply after seeing a video promo piece.  “Quite honestly, it caught me off guard – throwing me off my presentation a bit – as I’d never expect an applause before my having yet said a word,” stated Mr. Licht.

Between networking with well heeled financial and political heavy weights on Monday at The Grand Havana Room and lunching with a sea of capital on Tuesday, the NEAA has certainly afforded SE Concepts’ SpaCapsule a variety of opportunities amongst a capable and very interested group.   Independent discussions covered everything from nationally known preferred vendor relationships, to franchising possibilities, to prospective capital resources, and additional distribution outlets.   With chapters all over the country and the NEAA rapidly growing under the guide of its chairman, there may be no shortage of opportunity for SE Concepts.

Mr. Licht concluded, “This is just the beginning.  We intend to be involved with other chapter meetings when requested as we certainly see a future with the NEAA and its leadership; a host of new doors have now been opened.   The investment community seems more eager now as they’re coming to recognize the broad reach of the SpaCapsule; the near $20M revenue dollars generated by the company since inception, and the exiting plausibility of SE Concepts seeing upward of $60M dollars within 36 months of full investment.  Our time is here.”

About National Eagles and Angels Association (NEAA)

The NEAA is a national alliance of institutional and individual high net worth investors as well as family offices who seek to effect economic change by supporting the entrepreneurial growth and development of micro- and small cap companies.  With Chapters in New York, Miami, Dallas and Houston, NEAA members harness and organize the collective capital of affluent savvy investors to nurture those companies seemingly capable of excelling in today’s economy; ultimately becoming recognizable leaders in the world marketplace.

Our Days With the NEAA… Went Oh So Well

As you all likely know by now, we were to present to the National Eagles and Angels Association’s (NEAA) New York City Chapter meeting (see press release below), today, Tuesday, June 21, 2011, at the prestigiously renowned Oak Room (Plaza Hotel).  Well it was an amazing time.

We were engaged in a series of networking opportunities beginning on Monday (June 20th) at places like The Grand Havana where we were in the company of some heavy hitters from both the financial and political worlds.   Today we were surrounded by an estimated one billion dollars of prospective investment capital.  We will fill you in tomorrow because frankly, we are all so happily exhausted right now.


Simulated Environment Concepts to Present at National Eagles and Angels Association New York Meeting

 Miami, FL–(PRNewswire – 6/20/11) – Simulated Environment Concepts (SMEV.PK), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced yesterday, today that the company has been invited to present at the National Eagles and Angels Association’s (NEAA) New York City Chapter meeting, tomorrow, Tuesday, June 21, 2011, at the prestigiously renowned Oak Room (Plaza Hotel).

The NEAA is a national alliance of institutional and individual high net worth investors as well as family offices who seek to effect economic change by supporting the entrepreneurial growth and development of micro- and small cap companies.   With Chapters in New York, Miami, Dallas and Houston, NEAA members harness and organize the collective capital of affluent savvy investors to nurture those companies seemingly capable of excelling in today’s economy; ultimately becoming recognizable leaders in the world marketplace.

Management indicates that the NEAA meeting will act as an additional platform for their campaign to aggressively expand upon current inroads made into the physical therapy, weight loss and fitness/ health club markets while building new and unique franchising opportunities.

SpaCapsule Manufacturer Enters Preferred Vendor Agreement With Prominent Women’s Fitness Franchise

Simulated Environment Concepts Furthers Co-Branding Opportunities with Franchises – Accomplishing Another Objective Set On Conference Call

MIAMI, May 25, 2011 /PRNewswire/ — Simulated Environment Concepts (SMEV.PK), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the Company has signed a co-branding preferred vendor agreement with Elements for Women, a unique franchise offering Health Clubs and Weight Loss Centers for Women. With several locations around the country as well as Mexico and Canada, SE Concepts expects a long term and mutually rewarding relationship with the franchise.

“We are very happy that our product has become the equipment of choice for this rapidly growing Women’s Fitness franchise,” stated Dr. Ilya Spivak, Marketing Director of SE Concepts and Co-Inventor of the SpaCapsule. “The Weight Loss and Fitness industry is just one of the markets served by our product — and has turned into a very large segment. With as much as $60 Billion spent yearly on weight loss in the United States alone, we are eager and ready to accommodate the growing demand of the market.”

The Vendor agreement entitles the franchisees to place SpaCapsule units in their centers and offer slimming and weight loss services packages. This serves as an additional stream of revenue for the franchisee and added benefits for their customers. The Franchise is expected to expand to more locations in the coming months.

“While this is the first US based fitness franchise to have agreed to a preferred vendor’s arrangement, it by no means is the only US fitness franchises who has expressed interest in the SpaCapsule.  We’re expecting to enter many more fitness facilities within the next two years.   Perhaps initially women’s fitness centers such as Curves due to the proven slimming and cellulite reduction benefits that women enjoy.  However, we’re confident that both men and women looking to enhance their fitness regimen and performance will look to use the SpaCapsule at their local gym,” concluded Dr. Spivak.

A No Brainer?? You don’t Say..

Today I had to smile.  Not that we all don’t smile often here at SpaCapsule, but this evening I came across a Christopher Guerriero video.  You know.  One of these popular fitness guru types (weight loss seems to be his thing).  And what he said within the first 3 seconds of the video was music to my ears.

He “sang” a melodic harmony [as he lectured on various weight loss techniques], “…the next technique, is to get a weekly deep tissue massage.”

Doesn’t that sound nice?

Even better, he followed that statement up with, it’s “a No Brainer,” as he proceeded to describe all of the other benefits of a massage; many of which you must know by now:

  • Improved Oxidation of the blood
  • Decreasing Blood Pressure
  • Strengthening the heart
  • Eliminating cellular waste
  • Nerve point stimulation
  • Lymphatic system maintenance
  • Improved skin elasticity

Of course I’m not leaving out the fact that it feels incredibly good.   That’s an obvious.  However, much of the above are items we tend to overlook when we run down to our favorite massage franchises (Hand&Stone, Massage Heights, Zen Massage, Massage Envy, etc.).   Most folks care about relieving stress or releasing muscle tension.  The idea of total health evades most; likely because it’s not what really sells.

Weight loss sells.   Anti-cellulite sells.  Relaxation sells.  And yes… sex sells too, but this isn’t that type of massage.

While Christopher Guerriero was speaking from a place of experience and expertise, to me it felt as if the next thing he was going to do was walk over to a SpaCapsule and introduce it as:  “SpaCapsule: The Future in Total Health, Wellness and Weight Loss.”   Especially when he touched upon the fact that with a regular massage someone else is always touching you, or perhaps you don’t have the time to get to a spa, or access  to a massage therapist may be limited (likely money related).   Then what do you do?

Ahhh ha!  You jump into a SpaCapsule for total health, wellness and weight loss.

The SpaCapsule can simulate just about any massage technique.    The science behind the various massage techniques and how they are reproduced by the SpaCapsule, we’ll talk about another time.  But what I will say is this.   One of the most necessary components to an effective massage treatment of any kind is Consistency (especially a deep tissue massage which is what Christopher Guerrio references).

Consistent technique.  Consistent muscle focus.  Consistent strength.  Consistent pressure.

And if we are talking about effectuating weight loss and fighting cellulite… I mean, if we are really serious about using massage to effectuate weight loss and fight cellulite, there is no massage therapist in the world who can give you a focused and invigorating, weight crushing/cellulite busting therapy session day in… day out… for as long as you like, however you like, CONSISTENTLY every day – UNLESS that therapist is the SpaCapsule.

This is why the SpaCapsule will become the Starbucks of the massage therapy universe.

Believe, and We Will Win Together

Monday’s (5/2/11) press release, “SE Concepts Makes Major Change to Compensation Model,” was accompanied by a few shareholder cheers (Yeeaahhh!).   Quite honestly… while this decision was about business, to some degree, it was personal.


Well, if you do not know this, let’s get it clear.

Simulated Environment Concepts has been in operation for a little over 10 years now.  To boot, the founders and some members of management were in this very same space a few years prior to the SpaCapsule conception.   We were not just born yesterday, and we certainly have not been dancing around the market place trying to figure out who we are, what we do or where we plan to be tomorrow.

“Yesterday” we had a concept.   Today we are a reality.   Tomorrow…. let’s just say our aspirations take us to a place where we see our products in nearly every fitness facility and physical therapy practice.  We will become the center of corporate relaxation programs… the “must have” for high-end luxury lifestyle, a primary asset in weight loss and the fight against cellulite.  We may also become the top competitor in the massage and relaxation markets; only, our brand will offer total health and wellness features as well as global consistency.   No other franchise can boast that.  Hand&Stone, Massage Heights, Zen Massage, Massage Envy, etc, etc.  Ready or not, here we come!

We know our capability.  January 2011, best January ever… that was no fluke.     Opened up new channels in Morocco… no mistake.   Secured CFO services to assist in completing our audit and managing future financial compliance… that is because we are serious about uplisting.  Not to mention we signed a new deal with…. Ooops.  Sorry, we haven’t made that announcement yet.   But we will.  😉

Bottom line, we’re no longer going to allow ourselves to be mistaken for “the other guys.”  We’ve come to understand that many company’s trading in our peer group may not care much about being exploited, but we sure do.   And what we know, is the same way there are service providers and investors who only care about the short-tem because they are so accustomed to working with company’s who are less than stellar, there are service providers and investors out there who believe in the long-term proposition.  Just take a good long look at who we are, where we come from and what we plan to do next, and one may be considered a fool to bet against us.

It would be nice if all of the public companies within our peer group forced or “encouraged” long-term positions to be taken by their service providers.  It would have made our negotiations easier.   But hey… like we said, nearly all of our providers have agreed to the modified compensation plan; signifying their belief in Simulated Environment Concepts and the SpaCapsule.  We believe this speaks volumes as to how people in the markets and around the world see our business and love our products.

Next, we will work on how we raise capital!

We cannot do it all overnight, but it’s a start, and maybe even a precedent – an example – for the entire market to follow.  Hopefully, by the time we are ready to announce the biggest news of the year, we would have possibly curbed the rate of dilution significantly, strengthened market confidence and without subjecting our shareholders to any major changes, we may then likely be on the verge of seeing the shareholder value built to a level that’s more in line with one of the most innovative health and wellness products selling in more than 10 markets across the globe.